Every business needs to have an online presence in order to compete in today's world. This means that as marketers, mastering digital marketing tools and techniques is vital to effectively promote products or services. The good news is that the digital world continues to grow and evolve, offering opportunities for generating revenue online to those who are willing to learn.
This series of articles is designed to help you understand all the fundamentals involved in digital marketing. In it, you will learn all about the most relevant and impactful aspects of digital marketing, from social, search and email marketing to analytics, strategy and much more.
This series will upskill you with the latest strategies, techniques, and insights so you can become an expert in the area you choose. It's ideal for marketers of all skill levels, and no previous experience or audience is required, but if you're totally new to digital marketing, then check out this post. It offers a comprehensive introduction to the main digital marketing disciplines.
Digital Marketing Series Overview
This is a comprehensive series where we will cover the core aspects of digital marketing. In fact, this Complete Digital Marketing Series is more like an ind-depth course, and has been designed to consolidate or kick-start your digital marketing knowledge to help you gain new skills so that you can progress your business goals.
This series is suitable for every type of business, whether you're selling digital products, physical products, services, B2B, or B2C. If you desire success in digital marketing, this series of articles is for you.
The wide breadth of topics covered will help you understand marketing as a whole and give you the ultimate online marketing advantage by allowing you to create a holistic digital strategy which aligns your online marketing priorities with your bottom line goals. This course will help you win the war for attention and position you as an online marketing expert in your particular field.
Who is the Digital Marketing Series For?
This series is for individuals who are looking to expand their knowledge and understanding of the key digital marketing techniques and tools that are available, as well as improving their marketing activities and measuring the effectiveness of their efforts.
This Is For You If:
- You are a pre-launch business owner and you don't know where to begin
- You are a website owner who is struggling to generate traffic and make sales
- You want to get a high-paying job in the digital marketing industry
- You are looking to pick up highly paid freelancing skills
So whether you want to start your own business from scratch or if you're looking to turn a struggling business around, this set of digital marketing articles will help you make a positive impact with your marketing skills and stay up to date with the ever-evolving digital marketing landscape. It's ideal for those who are new to digital marketing, as well as experienced marketers who want to enhance their digital knowledge and skill-set.
What You Will Learn
In this series, you will learn how to:
- Avoid the common pitfalls that cost most beginners a lot of time and money
- Define your ideal audience and determine your unique selling proposition
- Perform market research and validate your idea
- Write copy that boosts conversions
- Build an email list to start generating revenue
- Get your business found with search engine marketing (SEO)
- Use effective how-to video to drive traffic and leads
- Increase your social media followers using simple strategies
- Create Google Adwords campaigns to boost your profits
- Measure your results and track your success with Google Analytics
What Will Set You Apart?
After completion of this series, you will know how to:
- - Master your online marketing campaigns and boost customer engagement by developing your own digital marketing strategy
- - Directly impact successful campaigns on brand awareness, brand advocacy, website marketing, and product conversion rates
- - Develop your own digital marketing plan that you can seamlessly integrate with your newfound multi-channel knowledge – from website optimization to email marketing, social media marketing, analytics, and more.
This series is designed in such a way that you can tackle each topic and implement what you have learned before moving on to the next one. This gives you maximum flexibility to be able to go through the different digital marketing topics in your own time.
Topic 1: Digital Marketing Redefined
In this article, you will learn how to conduct digital research, set business objectives for successful digital campaigns, and prepare the foundations to develop targeted marketing strategies.
Topic 2 - Content Marketing
This topic will allow you to develop the skills and knowledge required to plan and execute content marketing strategies in ways that are persona-oriented, data-driven, and aligned with your business objectives.
Topic 3 - Search Marketing: SEO
The Search Engine Optimization article will help you understand the fundamentals of SEO as well as set business objectives to generate traffic and leads. You'll also learn how to build SEO content plans that are based on competitive keyword research.
Topic 4 - Search Marketing: PPC
The article on Pay Per Click marketing will help you understand the basics of paid search. You will learn how it differs from organic search and the main benefits of both types of search marketing.
Topic 5 - Digital Display Advertising (DDA)
In this article, you will be equipped with all the skills and technical understanding you need to be able to build and maintain effective digital display ad campaigns.
Topic 6 - Email Marketing
This article will help you learn the basics of email marketing, and understand how to create a delivery plan for testing, optimizing, and reporting on your campaign's performance.
Topic 7 - Social Media Marketing
This article on social marketing will enable you to implement social media marketing concepts and best practices to your organic and paid marketing efforts to get higher ROI from your campaigns.
Topic 8 - Mobile Marketing
This article will equip you with the skills and knowledge to allow you to harness the connectivity and power of mobile marketing. You'll be able to explore a wide variety of messaging platforms to engage and transact with your audience.
Topic 9 - Analytics
This article will help you to understand the fundamental concepts of using analytics in your digital marketing activities. You will learn about all aspects of analytics from the initial setup to reporting.
Topic 10 - Strategy and Planning
In this article, you will learn all about planning, researching, setting objectives, and executing everything that you've learned to design complex digital marketing strategies to meet your business goals.
Are you ready to get started on your digital marketing education? Click here to sign up to receive the free series.