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Category Archives for Content Marketing

5 Tips to Align Your Content To Your Customer Journey

Thanks to the overwhelming amount of content online, creating engaging content is an extremely difficult thing to do these days. But, if you plan your content to align with your customer journey, it will pay off in a big way.As a business owner, a large part of your success will come from your ability to map […]

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5 Key Ways to Create Highly Effective Content

In this digital world that we live in, we know that it is of paramount importance to have an effective content marketing campaign to get the attention of web users.Having a marketing strategy that is detailed and well-implemented is not just a necessity, it is essential in capturing the attention of your audience.We know that […]

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5 Content Writing Skills You Need to Become Successful

There are more aspects to being a successful content writer than simply writing words on a page.   Whether you write for your own blog or make a living writing, at the very least, you need to know how to craft compelling content that will engage readers and compel them to take action.  A good content […]

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How To Set Clear Content Marketing Objectives For Your Business

As a marketer, it’s important to develop the skills and knowledge required to plan and execute content marketing strategies in ways that are persona-oriented, data-driven, and aligned with your business objectives. Your first step is to build a strong foundation. In this article, we’re going to look at ways of laying a strong foundation for […]

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A Guide To Strategically Repurposing Your Content

Contrary to what many bloggers and online marketers believe, you don’t have to continually produce new content in order to get the most traffic and page views. For people who are solopreneurs, this can lead to content fatigue and it can prove to be increasingly difficult trying to capture your audience’s attention and actually deliver […]

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3 SoloPreneur Trends To Help You Gain More Freedom

There’s a ton of content that is created and published every day. Newsletters, blog posts, podcasts, infographics, live streams, videos, emails, and social media memes are filling our inboxes and timelines. Each piece of content is fighting for attention in the crowded space filled with big and small businesses alike. So how does a solopreneur […]

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