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All posts by Talik Evans

5 Tips to Align Your Content To Your Customer Journey

Thanks to the overwhelming amount of content online, creating engaging content is an extremely difficult thing to do these days. But, if you plan your content to align with your customer journey, it will pay off in a big way.As a business owner, a large part of your success will come from your ability to map […]

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Multivariate and A/B Testing – How to use them to drive website success

A lot of marketers are confused about whether they should conduct A/B tests or multivariate tests on their web pages, mobile apps, emails, and opt-in forms. All you hear online is that you should ‘keep testing and optimizing your pages’, but it isn’t always clear which type of test you should be running on your different […]

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3 Genius Ways For Optimizing Your Abandoned Cart Emails

If you are looking for ways to minimize loss of revenue due to abandoned shopping carts, you’re in the right place. Cart abandonment is an ever-growing challenge for retail marketers everywhere, and according to AnnexCloud, a staggering 75.6% of online carts are abandoned by users every year. While many businesses focus on trying to bring back lost […]

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5 Content Writing Skills You Need to Become Successful

There are more aspects to being a successful content writer than simply writing words on a page.   Whether you write for your own blog or make a living writing, at the very least, you need to know how to craft compelling content that will engage readers and compel them to take action.  A good content […]

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A Guide to Using Email Autoresponders to Boost Sales

Email marketing is one of the most successful and profitable channels of marketing available today, and autoresponders are the holy grail of effective email marketing.   They give you the ability to easily set up an email series only once, and you are done. You’ll then be able to send that same email sequence to […]

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A Day in the Life of an Email Marketer

Although it’s been around for decades, email marketing still remains one of the most effective ways of growing your business’s sales and revenue. When it comes to email marketing, you’ll find a lot of different advice, tips, and marketing best practices on the Internet. In fact, because of all the different strategies and tactics employed […]

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How to Find Strength in Adversity

Finding Strength in Adversity

Isn’t it amazing how abundance can emerge out of the adversity which we abhor, which scares us to death? That the most difficult times in your life can lead to the most prosperous times in your life?   When you look at most of the world’s greatest leaders and success stories, a lot of them […]

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The Ultimate Guide To Digital Marketing For Beginners

Every business needs to have an online presence in order to compete in today’s world. This means that as marketers, mastering digital marketing tools and techniques is vital to effectively promote products or services. The good news is that the digital world continues to grow and evolve, offering opportunities for generating revenue online to those […]

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What Is Digital Marketing And Why Is It Important?

This is digital marketing redefined! In this article, you will learn how to conduct digital research, set business objectives for successful digital campaigns, and prepare the foundations to develop targeted marketing strategies.  What is Digital Marketing? Digital marketing refers to the use of any electronic media to promote products and services. The internet and other […]

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How To Create A Winning Digital Marketing Strategy Part 2

Continuing on Step #2 of setting up your strategy, here is an example:  John is always called on to take photos at weddings, and he frequently has to deal with many different people ranging from the groom to the bride’s mother on the actual day. But, it’s typically the bride to be that he has […]

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How To Set Clear Content Marketing Objectives For Your Business

As a marketer, it’s important to develop the skills and knowledge required to plan and execute content marketing strategies in ways that are persona-oriented, data-driven, and aligned with your business objectives. Your first step is to build a strong foundation. In this article, we’re going to look at ways of laying a strong foundation for […]

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How to Grow Your Startup

Considering the number of startups that were launched just in the past few years, the percentage of businesses that didn’t succeed is staggering. Most startups fail simply because they don’t take the time to create what people really want. Others fail because they don’t implement the right growth and marketing strategies. Learning how to grow your startup […]

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